Sales and Market Bullets
I’m Afraid of Men was an Indigo Staff Pick of the Month, received a starred review from Kirkus, and was featured in the Toronto Star, The Globe and Mail, Vanity Fair, and Bustle.
A novel without any romantic relationships, focusing instead on the intimacy and rewards of female friendship.
Book club discussion questions will be available.
The Subtweet centers the voices and experiences of brown women.
Publishing Diverse Voices
Author: South Asian voices, trans voices
Content: South Asian protagonists, one trans protagonist
Audience
Fans of Vivek’s previous work in music, books, and art
Fans of Zadie Smith’s Swing Time
Readers of urban fiction, and commercial/literary fiction hybrids such as Sally Rooney’s Normal People
Promotional Plans
Key title for review in book trade publications
Author tour across North America
Targeted bookseller outreach and Indie Next nomination campaign
Print review coverage: long lead, weeklies, and dailies
Online review coverage: lifestyle and cultural publications
Reading group/book club outreach
Featured ARC at Winter Institute, ALA, and other relevant shows
Public radio outreach, both regionally and nationally in U.S. and Canada
Targeted email newsletter marketing
Shelf Awareness GLOW campaign
Consumer and industry advertising, both digital and print
Digital audiobook promo and advertising
Social media rollout and influencer campaign using early ARCs
Author participation in literary and performance festivals across North America
ARC giveaways via NetGalley, Edelweiss, LibraryThing, ECW Insiders, etc.
Sales and Market Bullets
I’m Afraid of Men was an Indigo Staff Pick of the Month, received a starred review from Kirkus, and was featured in the Toronto Star, The Globe and Mail, Vanity Fair, and Bustle.
A novel without any romantic relationships, focusing instead on the intimacy and rewards of female friendship.
Book club discussion questions will be available.
The Subtweet centers the voices and experiences of brown women.
Publishing Diverse Voices
Author: South Asian voices, trans voices
Content: South Asian protagonists, one trans protagonist
Audience
Fans of Vivek’s previous work in music, books, and art
Fans of Zadie Smith’s Swing Time
Readers of urban fiction, and commercial/literary fiction hybrids such as Sally Rooney’s Normal People
Promotional Plans
Key title for review in book trade publications
Author tour across North America
Targeted bookseller outreach and Indie Next nomination campaign
Print review coverage: long lead, weeklies, and dailies
Online review coverage: lifestyle and cultural publications
Reading group/book club outreach
Featured ARC at Winter Institute, ALA, and other relevant shows
Public radio outreach, both regionally and nationally in U.S. and Canada
Targeted email newsletter marketing
Shelf Awareness GLOW campaign
Consumer and industry advertising, both digital and print
Digital audiobook promo and advertising
Social media rollout and influencer campaign using early ARCs
Author participation in literary and performance festivals across North America
ARC giveaways via NetGalley, Edelweiss, LibraryThing, ECW Insiders, etc.