Sales and Market Bullets
Barlow’s most recent book on water policy, Boiling Point, made the Globe & Mail bestseller list, and her acclaimed Blue trilogy has surpassed 100K sales internationally.
Council of Canadians, Blue Planet Project, Canadian Union of Public Employees, and Eau Secours organizations are partners on the Blue Communities project and will support the book.
In 2012 Canada recognized the human rights to water and sanitation at the Rio+20 United Nations Conference on Sustainable Development but has yet to develop a plan of action to implement these rights. The UN Human Rights Council has called on governments to take concrete action, and this drastically increases the need for individual communities to advocate for public water access.
Audience
Readers of Maude Barlow’s earlier work and her social platform following (Twitter: 12.2K followers) and those interested in the work of the Council of Canadians (Twitter: 26K followers).
Supporters of Blue Dot, David Suzuki’s grassroots campaign based on the idea that everyone in Canada deserves the right to a healthy environment, including clean air and water.
Readers of Naomi Klein, David Boyd, David Suzuki.
Promotional Plans
Pitch to major dailies (Globe and Mail, Toronto Star, National Post, New York Times, Washington Post, Los Angeles Times, Wall Street Journal).
Pitch to science and nature publications (Popular Science, Discover, Nature, A\J: Alternatives Journal).
Pitch interviews to local radio and television outlets (CBC morning shows, Breakfast Television, CTV’s Your Morning).
Continue to support author’s ongoing speaking engagements.
Sales and Market Bullets
Barlow’s most recent book on water policy, Boiling Point, made the Globe & Mail bestseller list, and her acclaimed Blue trilogy has surpassed 100K sales internationally.
Council of Canadians, Blue Planet Project, Canadian Union of Public Employees, and Eau Secours organizations are partners on the Blue Communities project and will support the book.
In 2012 Canada recognized the human rights to water and sanitation at the Rio+20 United Nations Conference on Sustainable Development but has yet to develop a plan of action to implement these rights. The UN Human Rights Council has called on governments to take concrete action, and this drastically increases the need for individual communities to advocate for public water access.
Audience
Readers of Maude Barlow’s earlier work and her social platform following (Twitter: 12.2K followers) and those interested in the work of the Council of Canadians (Twitter: 26K followers).
Supporters of Blue Dot, David Suzuki’s grassroots campaign based on the idea that everyone in Canada deserves the right to a healthy environment, including clean air and water.
Readers of Naomi Klein, David Boyd, David Suzuki.
Promotional Plans
Pitch to major dailies (Globe and Mail, Toronto Star, National Post, New York Times, Washington Post, Los Angeles Times, Wall Street Journal).
Pitch to science and nature publications (Popular Science, Discover, Nature, A\J: Alternatives Journal).
Pitch interviews to local radio and television outlets (CBC morning shows, Breakfast Television, CTV’s Your Morning).
Continue to support author’s ongoing speaking engagements.